Web Development – Make it Yours From the Beginning

One of the cardinal sins of web development is, “Though shalt not steal.”

A significant site in 2004 was caught lifting entire web pages from other sites and placing their logos and information on those pages.

In essence the company found a site they liked and wanted one built that looked just like it. This falls under the rule of intellectual property. You see, unless it is a template design that allows you to develop a page that looks very similar to another then the lifting of elements from another website is using the creative talent of others to achieve a personal and financial goal. If you have not reached an agreement with the web designer or company who created the work then you should not use the element.

You can develop something with a similar feel to it perhaps, but in some cases companies have simply mirrored existing work and claimed it as their own.

If you do this you will likely receive a cease and desist order and perhaps find yourself in court over the matter.

The use of templates in web design can help you avoid this problem simply because the work was designed to be used by the masses. Perhaps the most compelling feature of template web development is that even within a template there is significant room for customization.

You can alter pictures, colors and general layout. You will be given ample opportunity to create the page to meet your own expectations. Perhaps the best part is you will not be placing yourself in jeopardy of litigation.

Web development should be about personal creativity and expression. It can be easy to look at another website and conclude that it is so well done it makes sense to use it, but chances are if it’s really good the owner of the site spent significant sums of money on the development of the idea. They will not view your use of their material as flattery. Imitating their work constitutes stealing.

With template rich web builder technology you will have an extremely large number of templates to choose from and adapt to suite your needs. Perhaps the best part of using this is both the freedom to use the template in any way that seems fit and the incredible cost savings available to those who use this technology.

I know of a man who spent thousands of dollars developing a site that used flash technology and had daily updated information and features. Someone liked the site so much they created an exact mirror site with their own domain name. Visitors were led to believe the site owner provided a wealth of information when all that was accomplished was the complete theft of thousands of dollars worth of work. The mirror site was forced to close shop. My friend did not press charges, but has become careful about making sure visitors understand the work is copyrighted material and cannot be used for purposes other than the singular enjoyment of visiting his site.

By all means find elements you think would be useful to your design, but make sure those elements are not duplicates of something that already exists. You want your web site to be around for a long time. Make it all yours from the beginning.

Use Joomla CMS for Web Development and Manage Your Content With Ease

It’s important for businesses to have a feature-rich and user-friendly website to score well on the internet. Since a lot of opportunities and prospects generate online these days, every business will thus need a website to realize their potential in true sense. The website in question should be powerful and functional to help your business get an edge in the market. So, you will need to first choose a proven content management system (CMS) or platform and then hire an expert to get the website developed. The platform should be rich in features and functionality to ensure success to your business.

At present, there are a variety of software packages available for building, organizing, managing and publishing content for web-based applications. Most of these software claim to bring great results for websites, blogs, mobile apps and intranets in more or less the same manner. However, you should be careful in selecting the one as you will need a platform that suits your needs perfectly. Among the list of available options, Joomla is one such CMS, which brings an award-winning platform for web development. It has scalable MVC architecture and therefore considered quite helpful for building web applications. It is also packed with features for quality web development.

More so, Joomla is an open source multilingual CMS platform that brings support to 66 languages and helps in creation of websites in multiple languages. With this kind of language support, any business can enhance their reach and get to cater a much larger and wider audience across the world. Furthermore, this platform enables simple and easy updates, and in fact, brings to the domain the much-envied feature of “One Click Version Update”. More so, it has an integrated help system so that users at every level find it easy to manage and operate this platform.

In addition, it brings the Media Manager tool to let files and folders be uploaded, managed and organized in a simple manner. Its banner manager option creates the prospect of adding advertising and monetizing the website as it’s now easy to create campaigns and add banners to get clicks and impressions. Similarly, it has features that help in adding of several contacts and categories to make websites a rich source of information. Not to forget, it also brings the feature of built-in smart search feature so that visitors to your website never face any issue in searching any information.

The best thing about Joomla is its wide range of features of content management which makes the task of managing your content a cakewalk. Creating and editing content has gone extremely easy and breezy, and it’s now simple to publish the content with just few click alone. What’s more, frontend editing is now a reality and there is absolutely no need to log into the admin section for doing any changes to the content. In a sense, managing content is not tough anymore and Joomla has added more simplicity to the entire content. So, you should select the right platform for your web development projects to realize your business goals.

Top Ten Things to Do Before Hiring a Web Developer

Before approaching web developers for estimates on building your new business’s site, there are a few things you should think through first so you are fully prepared for the questions you will be asked. Here’s a list of ten things to be clear on before making that important next step:

  1. Be clear on your business plan. This may sound obvious, but it has happened where I’ve been asked to build a website when the potential client only had an idea of what they wanted and no business foundation planned out at all. Are you sure you have a viable business idea that will provide you with a reasonable ROI or is this more of a hobby that you just want to dabble in? It is important to be clear on your intensions of what you want to accomplish first.
  2. Be clear on your business name.  Make sure you have a registered business name before creating any of your marketing materials. It could be a costly mistake to have to go back and change everything if you find out your business name has been rejected.
  3. Be clear on the product you sell or service you provide. Ensure you are clear on the product or service you offer so your developer knows what site features and design will work best to enhance them. Ask yourself if they are digital products or systems or a service for hire? How many products and how are they sold?
  4. Be clear on your brand. This does not mean you have to have your logo already designed (some web development companies can also design your logo and other stationery/marketing materials for you as well), but it does mean you need to be clear on the message you want to give others about you and your business. This is actually not an easy or quick process but makes a significant difference if you are clear on this before moving on to anything else. Often the designer/marketer that you hire to create the visual brand for you can help with this process or I recommend checking out BrandU where they help you through your brand definition process step-by-step. Once done, you will be very clear on not only the essence of our brand, but also the “look” of your brand so you can simply hand over your results to your designer to create it for you.
  5. Be clear on what you want your website to accomplish.  A site that does not have a clear call to action is not going to be effective in fulfilling its purpose. When visitors come to your site, what do you want them to do once there? What is your primary call to action?
  6. Be clear on how you are going to get site visitors into your database. The odds are slim that someone is going to purchase from you on their first visit to your site, so you need to plan out a way to capture their name and email address so you can keep in touch with them on a regular basis and develop a relationship with them.
  7. Be clear on what features you want on your site. Will it be a static “brochureware” site with standard 4-5 pages or do you want something more dynamic with features such as a blog, calendar, search function, photo gallery, shopping cart system, newsletter system, membership signup etc.?
  8. Be clear on your budget. Your developer needs to know a price range that you’re looking at so they can recommend a site build that will fit within your means. Keep in mind that your website is your primary marketing piece due to it being accessible 24 hours a day, 7 days a week. You don’t want to skimp with such an important and prominent showcase of your business! Don’t be fooled by the cheaper template options or “do it yourself” applications out there where, unless you have studied the intricate nuances of how the Internet works, search engine optimization and effective layout design, you run the  risk of scaring off your perfect customers instead of attracting them!
  9. Be clear on website maintenance.  Once your site is built, who is going to maintain it? The reason why this is important to determine before your site is built is due to the different ways it can be built. If you want to be able to update the site yourself, then you need your site built in a CMS (Content Management System) platform. This will put your site design into a template where you log in to make updates. Now before you get excited about the thought of saving all that money on doing this yourself, consider these points:
    1. Do you know enough about content layout and copywriting to make an effective marketing piece that looks professional to your perfect client?
    2. Do you know how to optimize images so they don’t slow down your site’s performance?
    3. Do you have enough time to do updates to your site?
    4. Are you aware you can’t write off your time that you spend on doing things yourself where you can if you have a professional take care of the updates for you? As you can tell, I am biased on this point… the reason is from working with over a  hundred clients over the years, these points always come up and they soon find out that even though it seemed they could “easily” update their site themselves, it rarely turned out that way. I heard from many that were extremely frustrated because they were working in an environment and medium totally foreign to them. Meanwhile they were wasting valuable time trying to learn to be a web developer instead of spending it on getting clients! Mind you, some people are more computer literate and can pick up on the more technical aspects required and they manage fine; however, it is still important to learn good copywriting skills and understand what makes an effective website before going the DIY route.
  10. Be sure you do your research on who to approach. You want to find someone with experience and skill who will partner with you to help you build your business. You want to avoid programmers who only do exactly what you tell them as opposed to others who can offer ideas, suggestions and be a part of your  team to be there as a valuable resource when needed. Always ask to talk to their clients to see what their experience was working with the developer. Be aware of those that claim to be developers when in reality, all they learned was how to use a “do it yourself” software like Microsoft Front Page. The quality of your site – both in design and in how it is coded – is very important on many levels so ensure the person you hire understands how to design and build a quality product for you.